PPC advertising for your B2B industry is one of the most formidable tools. Being realistic, traffic to your website is only one half of this battle. This is because everyone wants quality leads that convert rather than just quantity. So what is the actual way to do this? Let’s find the difference between every click
Continue ReadingBacklinks are really the life line of SEO. They’re like the digital equivalent of someone vouching for you in a crowded room. A good quality backlink could say, for example, that “Hey this site knows its stuff!”; however, nothing is more compelling than buying such links or spamming your way to the top just to
Continue ReadingGoogle is the king of search engines, powering over 90% of global searches. As a website owner or digital marketer, getting your pages discovered by Google feels like hitting a milestone. But what if, despite Google crawling your pages, it refuses to index them? You may be wondering, “Why is Google discovering my pages but
Continue ReadingOn-page SEO is one of the most important parts of optimizing your website for search engines. It makes sure that every element of your webpage goes along with best practices to boost visibility, attract relevant traffic, and improve user engagement. Here are five important steps to master on-page SEO for higher rankings. 1. Conduct Thorough
Continue ReadingIf Google penalizes your website, it means that the website no longer ranks or it ranks very low in the search engine result page (SERP). A Google penalty creates a negative impression on how your website ranks in the search engine result page due to manual actions or any changes in the Google algorithm. So
Continue ReadingWell, look, we have a tendency to survive that. In fact, optimizing the snippet for higher UX has become a vital part of the art and science of Search Engine Optimization. Is SEO Lifeless with Snippets? In my view, the solution could be a strong nope. Understanding user intent and developing content to satisfy the
Continue ReadingContent creation for blogs not only requires a lot of brainstorming but also amazing writing skills. Our ultimate goal is to make the blog interesting and attractive enough to make the readers stay on the page, but for people to note our blog in the first place we need SEO driven content, Keywords, internal and
Continue ReadingGoogle recently announced that there won’t be Average position metric in Google ads anymore since September End. Why is it being removed? Average position metric is just a rank given to your ad based on the auction among bidders and quality score it will not guarantee the top position in SERP. This indicates there won’t
Continue ReadingHow do Smart Goals work? The smart Goals feature in Google Analytics is that the results of machine learning algorithms and designed at the reading level. To determine the most effective sessions, Smart Goals establishes a threshold by choosing around the highest five-hitter of the traffic to your web site coming back from AdWords.
Continue ReadingTitle tags still play a magnificent role in SERP. Here we list out the pinnacle of TITLE TAG. NUMBERS Importance of DATES Right LENGTH Optimize for local – SYNONYMS Call To Action (CTA) Help to clarify – QUESTIONS Related KEYWORDS NUMBERS Title with Numbers is easily spotted because of eye-catching fact which
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