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Search Engine Marketing or Pay-Per-Click is a process of displaying your company’s ads when users looks for keywords related to your business or displaying your ads in websites related to the theme of your business. Google Adwords & Bing ads reaches more than 90% of the internet users. That’s exactly why you should master Pay-Per-Click. Many big companies employ PPC consultants, getting yourself trained in SEM/PPC will help you to get a lucrative job in corporate & MNCs. If you are a business owner who has already run a PPC campaign, we would recommend to undergo the SEM Training to optimize your cost.

Why SEM / PPC Training in Chennai at infiniX:

  • We are a leading Digital Marketing in Chennai and have run more than 100 successful PPC campaigns. When you learn at infiniX, you learn the infiniX experience!

Google Adwords:

  • Google Adwords Account Setup & Configuration
  • Ad formats
  • Understanding Ad position
  • Ad Rank & Optimization
  • Ad Quality Guidelines
  • Site quality Guidelines
  • Creating an Effective Ads
  • Campaign setup & management
  • Google Search Network
  • Google Display Network
  • Search Vs Display Network Ads
  • Ad group setup & management
  • Location Targeting
  • Language Targeting
  • Ads Extension
  • Keyword research
  • Keyword Planner
  • Advanced Keyword research
  • Adwords Budget & Bidding
  • Understanding Impression, Clicks, CPC & Click Through rates (CTR)
  • Creating Adwords Reports
  • Performance Measurement & Monitoring
  • Performance Optimization
  • Google Display Network
  • Display Network for Mobile & Video
  • Adwords Billing & Payment
  • Managing Multiple accounts for Companies
  • Growth through Adwords

Who Should Attend SEM Training in Chennai:

  • Students & Freshers
  • Job Seekers
  • Business Owners
  • Freelancers

Key Benefits & Takeaways:

  • Learn from the real-time PPC campaign gurus
  • Placement Assistance for students & job seekers
  • Complete Practical Training
  • Case studies of Live Projects

What we cover in our SEM / PPC Training:

  • Introduction to Digital Marketing
  • SEM/PPC Overview
  • Adwords Vs Bing platform

Bing & Yahoo PPC Ads:

  • Yahoo! Bing network overview
  • Bing Keyword Researching & Bidding
  • Bing Account Setup
  • Campaign & Ad group Creation
  • Bing Ads Quality Guidelines
  • Managing Ads
  • Managing Keywords
  • Managing Bing Ads target
  • Bing Quality Score
  • Bing Ads Tools
  • Importing Adwords campaign into Bing
  • Bing Ads Editor
  • Bing Ads Intelligence Tool
  • Ads Preview Tool
  • Bing Ads report generation
  • Bing Ads Optimization
  • Customer Management
  • Bing Ads billing
  • Bing Ads API

If you are interested to take up our SEM Training in Chennai, call 8144263263 or shoot us an email.

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