Google Analytics has the best features of their analytics program which made it easier to use for the visualization features and with the new organizations. The most important things that can be performed with the Google analytics is that it will help you to get most out of your analytics information and that can be used to improve the content, conversions and user experience of the website. First one must see the most important analytics data. If you have to look out for large sets of data every time you log in to your analytics, make sure to set up it in the dashboard area.
One can create multiple dashboards and each of it can contain the multiple widgets in it. Just to create a new dashboard, you can go to the dashboard menu bar of your analytics and then you should select the new dashboard. Right after creating the new dashboard you can add your widgets. One can choose from the widget that will show you the particular metric, a pie chart of comparing metrics and a timeline that shows one or two metrics, etc. Each type of widget can be filtered respectively. The data range can be changed in the dashboard and check whether it has been updated in all the widgets.
It works well to see the overview of all the stats of traffic, goal metrics, and completions all in one place. Try to find out which online campaign brings the most traffic and the conversion rate. The online marketing campaigns from local search to social media marketing try to understand which one brings in most of the traffic. Try to have a look at the advanced segments as well. With the help of the right custom segments, one can find out the return on investment for your social media campaign as well as the other marketing strategies that place through online. Also, determine the location of your visitors. Many questions arise about where the target should be focussed on? It has been simple in the Google analytics where you can look for the visitor’s menu and then see the location demographics of all the visitors respectively.
Determine what people are searching on your website. The site search will help one to determine whether people are finding what they need on our website. It also gives ideas such as which pages need more specific information and how to engage visitors on your website. Try to visualize what people click on the website for most of the time. The In-Page analytics will help you to get such results. Try to identify the pages that are worst performing on the site and also determine where people abandon the shopping cart. Identify whether there is a need for the mobile version of your site. Thus one can do all these awesome things with the Google Analytics. For more details kindly contact InfiniX, one of the Top 10 Seo Companies in Chennai.