There are many misconceptions in the minds of marketers and the capitalists of these days on the insights of Email Marketing benefits. After the outburst of the social media and the new channel medium for promotions, the interest towards Email marketing has slowed down.
Off course Email kind of a traditional way of commuting comparing the other channels of today. But one should not forget the fact that more than 3 billion new email user emerges in the world every year. The real advantage of engaging in Email marketing is that it gives the ROI (Return on Investment) that any channels.
Purpose of Email Marketing:
Reaching of to a potential customer to your business through Email is the criteria of Email marketing. It increases our exposure of our business to our customers.
If you think it’s not that glamorous and flashy as the Social media marketing and if you’re neglecting it out, just understands that you are neglecting to make more efficiency, greater engagement and reach to your customers than any other medium.
World Wide Efficiency:
As discussed earlier the new users arousals every year the worldwide statistical report after the technological outburst of smartphones and gadgets say that almost 95% of the internet users use Email and the interesting part is 91% of them engage in it every day.
Today for people checking their mail is like a piece of cake as like a Facebook or Instagram post. Just fluctuate your instincts and have the vision of comparison on how the Email works comparing the posts on the other medium. On other channels, they may fail to make attraction or may get ignored out in the mass volume on any specified channels.
However, Email is a private and a direct channel that allows you to have a direct commute with your audience.
Increases your branding Value:
Engaging in Email marketing can evaluate your brand name as you can engage in a long term communication with your audience. As you can find the most of the top firm’s websites in the world would eventually show up a signboard for Email Marketing (“click to receive notification in Email”). People will subscribe this notification only when they want to know more from you.
Overall Email Marketing is never a good option to neglect if you want to increase your business online presence. For the best service in Email Marketing contact us, as the Best Digital Marketing Company in Chennai we provide the best campaign results for your business to surge forward in prosperity.