Most designers are obsessed with aesthetics that win awards but lose customers. They build pixel-perfect interfaces that look stunning in a portfolio but leave the user confused, frustrated, and most importantly, unlikely to buy. If your website is a digital masterpiece but your average conversion rate is hovering near zero, you don’t have a design
Continue ReadingRanking #1 isn’t a lucky accident. It is the result of relentless, data-driven execution. Most businesses treated SEO like a guessing game for years by throwing content at the wall and praying it sticks. That is a fast way to burn a budget and stay invisible. If you aren’t measuring the exact variables that move
Continue ReadingAt this stage of the funnel, users move beyond general learning and begin searching with transactional intent. They’re no longer asking “what is”; instead, they want answers about pricing, service providers, and the next steps to begin. What matters here is removing uncertainty. At the bottom of funnel, people don’t want endless details. They want
Continue ReadingAfter awareness is built through TOFU SEO, the next step is guiding that interest toward genuine consideration. This is where MOFU SEO comes in. Infinix360 works with businesses to strengthen their MOFU SEO, the stage where visitors shift from curiosity to serious evaluation. At this point, the middle of the funnel content becomes essential. At
Continue ReadingAt Infinix360, we implement Top of Funnel SEO to help brands create their first touchpoints with potential new customers. We target low-hanging fruit keywords with TOFU SEO techniques, putting businesses at the cusp of curiosity and where trust can be built. What is TOFU SEO? Top of Funnel SEO (TOFU SEO) is about reaching people
Continue ReadingSearch engines have become the first stop for almost every buying decision. A potential customer does not land on a site and convert instantly. They start by searching for answers, then explore and compare possible options, and eventually decide which brand or service to trust. The SEO funnel gives structure to this journey. Most companies
Continue ReadingIntroduction Have you ever wondered why some advertisements get your attention instantly as compared to others that get lost in the background? It is not often that only the words in the ad copy are considered. In the current overcrowded search engine, where various brands compete for the same clicks, your ad must not only
Continue ReadingTable of Contents Introduction Imagine spending months working on your website’s SEO – only to see it collapse due to a bad backlink. That’s how strict Google has become in 2025. The algorithms now look beyond numbers. They reward genuine authority and quickly penalise shortcuts. Backlinks are still one of the most powerful signals for
Continue ReadingSEO is evolving! Have you guys heard about this? Then it was not a secret or a mystery anymore. With the rise of LLMs (Large Language Models) like Gemini, Chatgpt, Copilot, it becomes easier for the user to access the information that they are searching for. To remain competitive with these LLMs Search Engines like
Continue ReadingPPC advertising for your B2B industry is one of the most formidable tools. Being realistic, traffic to your website is only one half of this battle. This is because everyone wants quality leads that convert rather than just quantity. So what is the actual way to do this? Let’s find the difference between every click
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