SEO is evolving! Have you guys heard about this? Then it was not a secret or a mystery anymore. With the rise of LLMs (Large Language Models) like Gemini, Chatgpt, Copilot, it becomes easier for the user to access the information that they are searching for.
To remain competitive with these LLMs Search Engines like Google integrated their Search with their own LLM Gemini, that gives birth to the Google AI Overview. This Google AI summary powered by Generative Engine which appears above the traditional search becomes the major problem for the websites or Blog sites that are following the traditional way of SEO.
So, it becomes important for the websites to adapt for the new strategies to appear within the Generative AI result and keep up with the phase of SEO evolution. In this blog by infiniX360 we can explore these strategies in a more detailed way.
The New Search Landscape: Generative AI
Generative AI has transformed search engines from mere information retrieval systems into sophisticated answer engines. Generative Overviews like Google AI Overviews provide users with concise, AI-generated summaries directly in search results, reducing the need to click through to websites. This shift has led to a significant decrease in organic click-through rates (CTR), with studies showing a drop from 1.41% to 0.64%.
This new behaviour in the search indicates that ranking in the traditional sense in the first page is no longer the ultimate goal. Instead, visibility within AI overview becomes more valuable. So the website owners now need to write and optimize the content for the AI results.
Content Strategy to appear in AI-Driven Results
So how to write the content for AI Driven results? The answer lies in the concept called Answer Engine Optimization (AEO). In AEO, you optimize content to be directly readable by AI:concise, factual, well-structured answers. It is nothing but the content needs to be organized with the clear headings, bullet points and concise paragraphs which tells the actual facts with the citation to the readers, also using the semantically related terms and phrases enhance the content relevance and context. Adding the schema markup and the FAQ is also a plus.
By aligning content with these needs of AI models, businesses can increase their visibility in AI-generated overviews and also helps to adapt in Zero Click Era.We infiniX360, the best seo company in Chennai are specialized in writing and optimizing the content which appears in the AI driven result. These changes have important ripple effects on classic SEO approaches.
Impact on Traditional SEO Approach
In the traditional SEO approach, keywords density within the content plays the major role but the AI based SEO prioritizes the context and intent over density. It requires the usage of more natural, conversational phrasing and question-based terms to align with how people search. Backlinks still matter but quality over quantity. Aim for the links from authoritative, topically relevant sources.
Building your brand presence and earning branded searches is becoming equally vital. Titles and structured data still influence visibility, especially in AI Overviews. Focus on clear, keyword-rich title tags andschema markup to improve how AI interprets and cites your content.
With the fall in organic CTRs, leveraging videos, infographics, podcasts and engaging content across platforms helps reinforce visibility and brand trust, even beyond traditional search.
Conclusion: SEO Evolving, Not Dying
Is SEO dead? Almost all evidence says no – it’s evolving. Even with AI in the mix, the vast majority of search traffic still comes through SEO. Marketers are not abandoning SEO; rather they’re changing tactics. Additionally, HubSpot’s survey found that 15% of marketers are increasing their investment in SEO in 2025, and 19% plan to build an SEO strategy for generative AI in search.This new chapter in SEO is not only about optimizing pages but about shaping perceptions. To stay ahead, businesses must focus on producing expert-led, well-structured content that showcases authority and depth. But that alone isn’t enough. Building a recognizable brand—through strong author profiles, social media presence, and consistent digital outreach—is now just as crucial as technical SEO.
Today, success in search is less about tricks and more about trust. It’s about combining content excellence with brand credibility, turning SEO into a dynamic blend of storytelling, technology, and visibility.
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