Online marketing is a group of powerful methodologies and tools which is used for promoting the products and services through the internet medium. It includes a wide range of marketing elements unlike the traditional business marketing because of the extra channels and marketing mechanisms available on the internet.
Growth in potential
Improved customer service
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).
You are here for one reason – you want to improve your business through online marketing. Your goal can be to create brand awareness of your business, leads or sales; our goal is to meet your goal with highest return on investment (ROI). We offer many services that aid you in online marketing, we mainly focus on SEO and SEM/Pay-per-click advertising and Social Media Marketing.
Pay Per Click:
Cost Per Click (CPC) or Pay Per Click (PPC) is a format of Search Engine Marketing (SEM). PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition.
Analytics and Reporting:
The internet is a world of many numbers. Thanks to various reporting tools, the numbers that relate to our websites have become both clear and in-depth. Through various analytics packages, we are able to obtain pretty much every statistic about your website that you will ever need to know.
Where did your visitors come from? What did they search? Where did they leave? How long did they stay? What are your conversion rates of visitor to sale? What about visitors to leads? With modern day analytic technology, one could answer all of these questions and many more.