APP STORE OPTIMIZATION

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APP STORE OPTIMIZATION (ASO)

App store optimization (ASO) is a process of improvising the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. InfiniX helps in the process of ranking highly in an app store's search results and top charts rankings. By ranking higher in search results and top charts rankings we will drive more downloads for an app organically.

Being found more easily by users on the app stores
Rank higher compared to competitors
Rank higher for specific keywords
Rank higher in Google´s semantic search through relevant backlinking
Create appealing graphics to increase the chances of being downloaded

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What is App Store Optimization? How do the ASO Services Benefits?

ASO – Application Store Optimization refers to optimizing the apps to achieve top ranks in the app store searches. This is similar to SEO that helps improving the visibility of your website in popular search engines.


ASO also supports boosting the visibility of the application to attract more visitors; therefore, the app can be easily downloaded. This will also increase the brand visibility.


Why is App Store Optimization Services Required?

App Store Optimization becomes imperative with the growing demand of mobile apps, which are used in infinite numbers by millions of people across the world.


The major percentage of applications are downloaded through the application stores, which clearly states that the app store is the huge app based market place, where the applications can be easily searched, downloaded and installed. This factor emphasizes the need to adopt App Promotion Services.


How Important is App Marketing Services?

ASO involves systematic processes to enhance the application’s visibility in the app stores like iTunes, Google play, Blackberry World and many others. This increased visibility will increase potential customers to easily find their desired apps.


The continuous increase in many applications in the app store has in turn made the case challenging to many businesses that are about to launch their app and become the part of mobile App Marketing.


Today there are millions of mobile app downloaded across the world, therefore, if a business thinks about successfully launching their app, then it becomes imperative to take some initiatives that help bringing the app to the top ranking position and thus increase the visibility. This becomes possible with Mobile App Promotion, ASO.


Key Features of App Store Optimization:

The average cost of apps installation on iOS platform is increasing constantly, which was $2 in 2014.


Today, people are searching for app stores with different patterns and requirements; therefore, their real expectations must be understood.


The App Store has the similar factors involved in on page and off page optimization to help improving the ranking in search results.


The user ratings, number of download, reviews and other elements are taken into consideration for App Store search algorithm.


Tips for Successful App Store Optimization


To make your ASO successful here are a few tips to follow:

  • About 63% of the app users navigate through App Store, therefore selecting an appropriate keyword and profile is very important to become visible
  • Give a creative title, which is attractive too. The title must also differentiate from others and increase the awareness
  • Try to regularly test and improve the keyword strength to stay on top ranking position
  • Achieving good reviews is very important
  • Give a detailed description about the app
  • Use simple icon as your app symbol and make sure that it is understandable too
  • Try to market your app using other sources apart from using the App store alone as the only choice
  • There are also many other factors to take into consideration while optimizing the mobile apps.